Our neuromarketing techniques
EYE TRACKing
IDENTIFIES THE ELEMENTS THAT HAVE THE MOST AND BEST IMPACT
Eye tracking is one of the neuromarketing techniques that allows the user’s eye movements to be measured and monitored in real time in order to analyse their behaviour when faced with a visual stimulus and to find out how they react and interact with the content.
What will you get?
- Heat maps: Areas or elements that attract the most attention and arouse the most interest (hot spots). And areas or elements that go unnoticed (blind spots).
- Visual path: The route and path that the user's eyes follow from one point to another.
- Viewing percentage (attention): Number of users who have viewed an area with respect to the total number of users who have been shown it.
- Viewing time (attention): The amount of time users have observed each element or area.
- Fixations and revisits (interest): Number of times an area or element has been looked at again.
its application allows:
Identify the elements that most capture attention and interest and create more eye-catching and effective content and design.
Determine the best location for the most relevant content and elements.
Discovering user interaction with the website, advertising designs or graphic and audiovisual materials.
Offer the best user experience (UX), orienting the user towards information and content of interest.
Reduce business risk and optimise marketing budgets.
FACIAL CODING
DISCOVER THE EMOTIONS YOU AWAKEN WITH YOUR CREATIONS AND DESIGNS
Facial coding is a non-invasive neuromarketing technique that analyses the involuntary movements of facial muscles and, through these micro-expressions, makes it possible to recognise what emotions people feel when faced with a certain stimulus.
It provides metrics such as:
Happiness, fear, confusion, surprise, disgust or contempt, sadness, anger or the user’s engagement and interest in a stimulus.
its application allows:
Knowing the emotions that users are feeling when viewing a design.
Determine when exactly the emotions are activated and for how long they are felt.
To find out whether the sensations that are intended to be conveyed are truly perceived by consumers.
Developing messages adapted to each customer profile and knowing how to communicate them effectively.
Make modifications to future designs to optimise them.
Who are the panellists?
general panel
Studies carried out on a general consumer profile (adults aged 18-75).
panel a la carte
Studies carried out on a consumer profile according to target (socio-demographic and psychographic variables).
mixed panel
Studies conducted on a mixed consumer profile (combining the sample of the general panel and the à la carte panel).
