IDENTIFIES THE ELEMENTS THAT HAVE THE MOST AND BEST IMPACT
Eye tracking is one of the neuromarketing techniques that allows the user’s eye movements to be measured and monitored in real time in order to analyse their behaviour when faced with a visual stimulus and to find out how they react and interact with the content.
DISCOVER THE EMOTIONS YOU AWAKEN WITH YOUR CREATIONS AND DESIGNS
Facial coding is a non-invasive neuromarketing technique that analyses the involuntary movements of facial muscles and, through these micro-expressions, makes it possible to recognise what emotions people feel when faced with a certain stimulus.
It provides metrics such as:
Happiness, fear, confusion, surprise, disgust or contempt, sadness, anger or the user’s engagement and interest in a stimulus.