• 76% of purchasing decisions are made at the point of sale.
• Packaging is a product’s calling card.

Therefore, it must be sufficiently attractive to awaken the consumer’s desire to buy it. With this analysis you can find out which packaging is the most eye-catching, which elements are the most visualised, which ones go unnoticed or where to place the information of interest.

We analyse: Products / Packaging / Linear / Labels / Packaging.

• The first impression of a visitor is created in half a second.
• The decision to stay or not takes on average one second.
• The dwell time is between 20 and 30 seconds.

• We receive between 4,000 and 10,000 advertising impacts per day.
• And more than half of the campaigns fail to connect with their audience.

It is therefore essential for a brand to know how to create impactful campaigns that reach both the mind and the heart of the consumer. This analysis will allow you to find out what kind of design generates the most attention and interest in the consumer and what is its emotional impact before or after its launch.

We analyse: Physical campaign (billboards, billboards, billboards) / Online campaign (ADS advertising, photographs and publications).

• Video format accounts for 78% of online content consumed.
• 60% of users abandon a video after 2 minutes of viewing.

Therefore, it is essential to give value to audiovisual creations so that they surprise and excite users and thus manage to connect with them. This study will allow you to find out what feelings users experience when they watch the video and what they were watching at any given moment.

We analyse: YouTube videos / Commercials / Tik Tok or Instagram videos / Corporate videos / Video clips.

• Social media is the most used channel in marketing.
• 88% of consumers check them before buying online.

• The human brain retains 80% of what it sees.
• And it processes images 60,000 times faster than text.